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No customer left on read.

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WhatsApp first, calls too Gulf & Levantine voice notes understood 24/7 including the hours nobody works Illustrative example

Where the revenue goes

The work is there. It never reaches you.

Service companies lose jobs three ways, and none of them appear on a report.

01

Messages left on read

A burst pipe does not wait for office hours. The customer works down the search results until someone picks up, and that company takes the job.

21 / 101
02

Ignored once the job is done

By the time someone checks the phone, the customer has contacted three competitors and booked with whoever replied first.

15 / 23
03

The sale that never happened

Who is free, who is nearby, who carries the part. It lives in one person's head and collapses the moment they are driving or asleep.

Of every 10 calls to a home-services company, only 4 reach a human.

Public complaint found Missed — the caller dials the next company

ServiceTitan analysis of 50,000+ contractor phone lines, United States, 2024. No equivalent study exists for the Gulf yet.

The platform

Three systems. One network that acts on what it hears.

Answering is where it starts, not where it ends. The system that takes the call assigns the technician, updates the customer, and follows the revenue.

Every channel, answered in seconds

Voice, WhatsApp and lead platforms arrive in one queue. MySela triages the emergency, quotes from your own price list, and books directly into your calendar.

  • Distinguishes a burst pipe from a dripping tap and escalates accordingly
  • Quotes only from prices you set. It never invents a number
  • Transfers to your team with the conversation already summarised
MS Al Rawabi AC & Plumbing
online

The right technician, not the nearest guess

Every job is matched on skill, area, availability and past performance on similar work. Your board stays accurate without anyone maintaining it.

  • Checks each booking for missing details before it reaches the board
  • Flags a late arrival before the customer notices
  • Sends the arrival update automatically, with an honest ETA

Demand you create, not demand you wait for

MySela reads the forecast, the calendar and your own job history, then reaches the right customers before the phone would have rung.

  • Heat wave forecast: services the AC customers most likely to fail
  • Revives quotes that were sent and never closed
  • Pre-Ramadan and pre-Eid maintenance, timed to your area
Campaigns
Job #4471 · check-in sentHappy · review asked
Job #4466 · customer unhappySent to owner
AMC renewals due before summer38 sent
Reviews requested this week24

Sample data

Arabic-native

Built on dialects, not on a translation layer.

Your customer will not switch to formal Arabic because a machine answered. Select a dialect and review the same emergency handled the way it is actually spoken.

Call record · transcript

Predictive demand

The campaign goes out before the heat does.

Move the forecast temperature for Amman and see what MySela would send, to whom, and what it is worth.

32°C

Amman · 7-day forecast high

20°C46°C

Customers targeted
Projected bookings

Message preview

Illustrative example

Industries

Starting with AC. Built for every trade you run.

Most Gulf service companies already run several trades. MySela covers all of them on one number.

How we launch

Live in days, alongside your team.

A free Secret Customer Test

We message and call your business like real customers, at different times including after hours, and send you exactly what happened. Free, and nothing to sign.

A paid pilot on your own number and WhatsApp

We connect the number and WhatsApp your customers already use, and learn your prices, areas and team. MySela quotes from your list and nothing else.

We go live alongside your staff, on-site

A member of our team sits with your dispatcher for the first week, reviewing real calls and correcting the system in front of you.

We review results with you weekly

Calls answered, jobs booked, what was wrong and what changed. A short call every week with the numbers in front of both parties.

What it returns

Put your own numbers in.

Most owners underestimate this because missed calls never appear anywhere. Count them once and the arithmetic makes itself.

Recovered jobs per month
Recovered revenue per month
Over twelve months

Recovered jobs = monthly contacts × % missed × close rate. Revenue = recovered jobs × average job value. Assumes every contact is answered; your actual result depends on how many of those enquiries were still reachable.

Pricing

Published, flat, no setup fee.

You can read the price without booking a call, and your bill does not spike in August because the heat did.

Busy month? We tell you before any extra conversations are billed, and if the next plan up works out cheaper, we move you to it.

Every plan includes No setup fee On-site onboarding Your WhatsApp number stays yours Month to month, 30 days' notice Free Secret Customer Test

Founding pilots · November · 10 companies

Start with a free test

Questions

What owners actually ask us.

Secret Customer Test · free

How many jobs did you lose last week?

Let's find out. For 7 days we become your customers — messaging and calling at 2pm, after 9pm and on Friday — then send you exactly what happened, on WhatsApp.

  1. 130 secondsTell us which number to test.
  2. 27 daysWe message and call as real customers — daytime, after 9pm, Friday.
  3. 3Your reportOn WhatsApp: what was answered, how fast, and what the misses cost.

Test my business

Free · takes 30 seconds · nothing to sign

The number we'll test — your report comes here too.

No sales call, no card. We use your details only to run the test.

Results within 7 days Arabic & English Nothing to sign

Your test is booked.

Your request is in. Testing starts tomorrow, and your report lands on WhatsApp within 7 days.

  1. Request sent
  2. Testing starts tomorrow
  3. Report within 7 days
Free Secret Customer Test · we test your line for 7 days · results on WhatsApp Test my business